The idea for this project was to create a guerilla street art campaign that would catch people's attention on their morning commute, encouraging them to question whether they are truly satisfied with their jobs.
This would act as a teaser, for Das Handwerk's upcoming campaign showing confident, happy and successful craftsmen/women who love what they do.
In the end though (at least from a PR standpoint), this project was a complete failure.
I've decided to share this project among my best work, because it's still something that I am proud of for several reasons.
Most of all, because this project was a daring one, and taught me an important lesson about taking creative risks.
Das Handwerk
Together with my seniors and an additional art director partner, I saw this project through from the start. From initial conception, to designing the artworks and finally to photographing the final pieces, I got my hands dirty in every part of this production.
