2021 / integrated Campaign

Who Says You Can't?

Can't. It's a weird word. Sometimes it makes us do the exact opposite...

For the launch of Volkswagen's New Polo, we challenged our audiences` notions of what is possible, if you are just bold enough to go for it. In this fun and uplifting campaign, we championed the brave and celebrated the unexpected.

You want to be kickass child martial art master? Go for it!
You want to defy social expectations with your unusual personal style? Slay queen!
You want to shoot a car campaign for the first time ever in an empty pool? Heck yeah! Why not?

After all, who says you can't?




Concept, Art Direction

Client: Volkswagen
Agency: DDB Berlin
CCO: Tim Wettstein
ECD: Patrick Klebba, Christof Deutscher, Felix Genzmer
Creative Director: Chiara Chessa
Senior Art Director: Heitor Buchalla
Creatives: Adam Smith, Nina Martinelli, Elisabeth Miller
Director: Cadmo Quintero
Photography: BAM
Post: Recom Berlin