Who Says You Can't?

Can't. It's a weird word. Sometimes it makes us do the exact opposite...
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For the launch of Volkswagen's New Polo, we challenged our audiences` notions of what is possible, if you are just bold enough to go for it. In this fun and uplifting campaign, we championed the brave and celebrated the unexpected.

You want to be kickass child martial art master? Go for it!
You want to defy social expectations with your unusual personal style? Slay queen!
You want to shoot a car campaign for the first time ever in an empty pool? Heck yeah! Why not?

After all, who says you can't?