The Brief:
Give the feeling that Volkswagen's 'more affordable' quality car service (for those
who have owned their VW model for over 4 years) is still a high quality, premium service - without being boring.
Idea:
Show that repairing your vehicle with Volkswagen's Economy Service is no compromise to you and your style, whatever it may be.
Volkswagen Economy Service
Despite being a junior at the time, I was one of the lead creatives on this project. My main responsibilities included concepting, art direction, revamping the Economy Service logo, leading the PPM, overseeing the casting, styling, shooting, final image post production and creation of all print/social media assets
