You know that videogame your 10yr old is always begging you to let them play a little longer before bed? Minecraft. Yeah, that's the one.
Well, we used it to bypass press censorship around the world; by building an enormous in-game library hosting censored articles and hundreds of books.
Need to know more? Check out the material below, or just ask your kid, they probably heard about it...
Reporters WIthout Borders, Germany
Cannes Lions
3x Gold
4x Silver
2x Bronze
Titanium Shortlist
D&AD
2x Yellow Pencil
1x Graphite Pencil
5x Wood Pencil
The One Show
Sustainable Development Pencil
3x Gold Pencil
4x Silver Pencil
2x Bronze Pencil
ADC 100th Annual Awards
Black Cube (Best of show)
Designism Cube
Grand Prix (Best of Discipline)
4x Gold
1x Bronze
In collaboration with Blockworks and Media Monks, I was one of 3 main team members from DDB bringing the campaign into fruition from start to finish. Main responsibilities included concepting, art direction, acting as DOP of library shots renders, preparing website assets, editing social media postings, briefing 3D artists and assisting with the case history.
