2021 / Online Campaign

Dance on Mars

Who says the answer to the question, "What do you want to be when you grow up?" has to be so limiting? A Ballerina? An Astronaut? Why not be both?

In this campaign for Volkswagen, we made the statement, "Who Says You Can't" to send an inspiring message to all that anything is possible. When it comes to your dreams, the sky is no longer the limit...

It took us several months
of research to create
a credible and iconic
Mars environment.

And after building part of it in studio, it took us
some more months on
post production and CGI
to bring it to life.
On Social we needed
to extend the concept
and prove you can have
all this technology on a hatchback like the Polo.

So we've developed 15" feature-driven assets
to communicate each
and every one of the
car's main technologies
and innovations.



Concept, Art Direction

Client: Volkswagen
Agency: DDB Berlin
CCO: Tim Wettstein
ECD: Patrick Klebba, Christof Deutscher, Felix Genzmer
Creative Director: Chiara Chessa
Senior Art Director: Heitor Buchalla
Creatives: Adam Smith, Nina Martinelli, Elisabeth Miller
Director: Lukas Tielke
DoP: Martijn Melis
Prod. Company: Cndy
Music & Soundtrack: Not a Machine
CGI & Post: Harvest Digital Agriculture